When two professional worlds don't naturally communicate with each other
France and South Korea have long-standing economic and cultural ties, but their business worlds operate according to profoundly different principles.
How does it work?
A bridge stands because it has two banks.
It's the combination of our two perspectives that allows us to guide you across this bridge in both directions
01
A free initial consultation
Tell us about your project, and we'll give you our honest opinion on whether we can help you
02
A customized proposal
No one-size-fits-all solution: the content, duration, and budget are tailored to your situation
03
Preparation and/or support
In France, remotely, or in Korea
04
Follow-up after the meeting
Because in Korea, a relationship often truly begins after the first meeting
They placed their trust in us
For the past two years, we have been supporting Korean institutions and entrepreneurs with their projects in France. These initial successful assignments have convinced us to offer this service in the opposite direction: helping French companies expand into South Korea.
Female entrepreneur from Daegu (South Korea) - Cosmetics industry, September 2025
Support for a female entrepreneur seeking to explore the French cosmetics market: preparation and organization of her arrival in France, assistance with project budgeting, introduction to two French service providers, and a visit to the departmental headquarters in Maine-et-Loire.
Institutional Delegation - Andong Region (South Korea), April 2025
Comprehensive organization of a thematic study tour in France for a delegation: program design, booking and coordination of French service providers, and French-Korean interpretation throughout the entire stay.
1/ Preparing Your Project
During this phase, we help you answer the questions that form the foundation of any project with Korea:
What is my goal, and what does success actually mean to me?
What are my deadlines, and are they realistic from the Korean side?
Who are the right people to contact, and in what order?
Is my team culturally ready for an initial exchange?
This is the most important step: it allows us to truly understand your goals and offer you the support that best suits your needs.
Contact us to discuss your project
You can fill out the form below or send us an email at contact.blablakorea@gmail.com
(First consultation is free)
2/ Language and cultural preparation
Business meetings in Korea follow specific etiquette: exchanging business cards, seating arrangements, toasts, and how to say “no” without actually saying it.
Mastering these rules and customs changes the quality of the relationship.
We offer a short training session (ranging from 2 hours to a full day, via video conference or at your location) that combines:
Korean business etiquette: Hierarchy, codes of politeness, business meals, gifts
The basics of Korean for a business meeting: greeting, thanking, toasting, and introducing yourself. Phrases that make a difference, taught by a native Korean speaker.
3/ Your Business trip to Korea
We organize and support your business trips: planning the itinerary, scheduling meetings with your Korean contacts, accompanying you during meetings, and handling on-site logistics.
And not just in Seoul. Your industrial partners may be in Daegu, Busan, Ulsan, or Changwon : regions where Korean companies are not very visible from France, and where a local contact who speaks both languages makes all the difference.
Why does our duo make a difference?
An intercultural consultant will talk to you about cultural norms. A translation agency will talk to you about words.
We bring you both at once, because our duo combines these two areas of expertise
Jonghyuk identifies the Korean counterparts, knows which tools are actually used there (often very different from Western standards), and immediately spots what, in a particular approach, might not go over well culturally.
Jeanne structures the project, translates business objectives in both directions, and ensures that each step remains clear, well-defined, and achievable.
The observation that set everything in motion
Jonghyuk has always seen this, without even thinking about it at first: in Korea, people don’t look for information the same way, they don’t contact business partners the same way, and they don’t use the same tools. Naver instead of Google, KakaoTalk instead of email, and a contact hierarchy that’s completely different from French customs. What seems obvious to him is obvious to almost no one in France.
Jeanne, for her part, learned this the hard way. Four years abroad—including two years in South Korea—and the realization that you can be thorough, well-prepared, and have the best of intentions, and still hit a wall.
It was this twofold observation that led us to build this bridge ourselves: not to sell a ready-made solution, but to spare others the detours, misunderstandings, and wasted time that we experienced.